ONLINE

Marketing 11 is an online course developed specifically for DESK. Students that take Marketing 11 will learn about marketing practices in Canada and about themselves as consumers. Students will be reading from Marketing in Action, viewing online videos, researching case studies, participating in discussion groups and completing four unit challenges.

Marketing 11 consists of 4 units:

Unit 1: Marketing in Action (Challenge: "Why Do you Buy What You Buy?")

Unit 2: Who is the Customer? (Challenge: "Over to You")

Unit 3: Targeting a Market (Challenge: "How Do I Sell Thee? Let Me Count the Ways")

Unit 4: Distributing the Product (Challenge: "Think Global-Act Local")

Assessment will be based on 60% for the unit Challenges and 40% for quizzes (students will get feedback and 3 tries for each quiz).